Digital Marketing Strategist

Brands grow the way forests do: season after season,
ring after ring.

I'm Khethiwe Moyo, a digital marketing strategist based in Victoria-Falls, Zimbabwe. I build patient, considered marketing strategy using SEO, content, social media, email marketing and analytics. I'm passionate about helping businesses grow by combining creativity, technology and data-driven decisions.

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2026

“Marketing that compounds, not marketing that shouts.”

About Me

Strategy with roots, not reach.

I joined Uncommon.org in 2026 to gain practical digital skills and prepare myself for a career in the technology industry. I initially considered Graphic Design, but I became more interested in how businesses use technology to reach customers. That curiosity led me to specialise in Digital Marketing, because I wanted to understand how businesses can use the internet to create awareness, attract customers and increase sales.

Digital Marketing stood out to me because it combines creativity, technology and business. I enjoy creating content and finding ways to communicate with different audiences, but I also want to understand the results behind marketing — such as generating leads, increasing engagement and helping businesses make sales.

Through my training at Uncommon.org, I have developed hands-on skills in SEO, social media marketing, content creation, email marketing, digital advertising, Google Ads, CRM, marketing automation and analytics. I have also worked on practical projects that have helped me understand how marketing strategies are applied to real businesses.

  • Creativity meets data

    I enjoy the balance of creating content and measuring the results behind it.

  • Built on practical work

    Every skill has been shaped by real projects, not just theory.

  • Driven by growth

    My goal is to help businesses grow while I continue to grow alongside them.

Let's talk about your brand

Services

Where I can help your brand take root.

A full-branch approach to digital growth. Pick one, or let them work together the way they're designed to.

Brand Strategy & Positioning

We get clear on who you're for, what you stand for, and the story that makes the choice obvious.

SEO & Content Marketing

Editorial and technical SEO that earns visibility slowly, and keeps it.

Social Media Growth

Channel strategy and content systems that build community, not reach.

Paid Media & Performance Ads

Meta, Google and programmatic campaigns built around real unit economics.

Email & CRM Marketing

Lifecycle flows and newsletters that turn one purchase into a decade of them.

Analytics & Growth Reporting

Dashboards and reporting rhythms that tell you the truth, in plain language.

Skills

Every ring, a discipline.

The width of each ring below is a rough measure of hands-on years, not a claim of perfection. It's just where I've spent the most seasons working.

  • SEO & Organic Search

    Technical audits, content architecture, link earning.

  • Content Strategy

    Editorial calendars and brand voice systems.

  • Paid Advertising (PPC)

    Meta & Google Ads, budget pacing, creative testing.

  • Social Media Management

    Community strategy and always-on content systems.

  • Email & CRM Marketing

    Segmentation, automation and lifecycle flows.

  • Analytics & Reporting

    GA4, dashboarding, attribution modelling.

Featured Projects

Work that took root.

A handful of the campaigns and rebuilds I'm proudest of. Full case studies available on request.

Brand + SEO

Sable & Co. Leather Goods

Full rebrand and organic search rebuild that took a boutique leather label from local shelf to a 6-figure DTC channel in 14 months.

  • +214%Organic traffic
  • 3.1×Revenue YoY
View case study
Social Media

Glow Beauty Spa

Social media strategy for Glow Beauty Spa, guiding customers from awareness to loyalty through a four-step funnel: Attract, Engage, Convert, and Retain — focused on Instagram, TikTok, and WhatsApp.

View case study
Content

AdonStay Accommodation

UX/UI and Product Design case study for AdonStay, building a more confident booking experience through Price, Selection, Convenience, and Trust.

View case study
CRO

Landing Page Optimization Project

A landing page optimization project focused on lifting conversions from the traffic already arriving.

View project

Testimonials

What it's like to work together.

Khethiwe didn't just run our ads — she rebuilt how we think about our audience. Eighteen months later, the growth is still compounding.

Naledi KhumaloFounder, Sable & Co. Leather Goods

The most honest marketer I've worked with. If something wasn't working, she'd say so — and then fix it before I had to ask.

Tendai MarufuOwner, Terra Roast Coffee Co.

Our CAC dropped almost by half without losing volume. That's rare, and Khethiwe made it look easy.

Ruvimbo ChidzivaMarketing Lead, Nomad Skincare

She has a rare gift for making data feel like a story instead of a spreadsheet. Our whole team understood our customers better after one workshop.

Farai MoyoCo-founder, Hearth Home Goods

Certifications

Credentials, kept current.

Contact

Let's grow something that lasts.

Tell me a little about your brand and where it's stuck. I read every message myself, and I'll reply within two business days.

Emailkhethiwemoyo584@gmail.com Phone+263 78 609 5271
Based inVictoria-Falls, Zimbabwe, working worldwide